Service Marketplace - Portfolio

Home Service Marketplace

Product Manager (UX Design, Growthy)

Healthy Home is committed to improving indoor living environments with innovative solutions and expert guidance. We focus on enhancing air quality, water purity, and overall environmental health through advanced filtration systems, water purification, and assessments for mold and humidity control. Emphasizing eco-friendly practices, Healthy Home provides tailored solutions and professional consultations to create healthier, safer, and more comfortable homes, ensuring a higher quality of life for residents.

responsible for

Collating requirements, Market & competitor research, User stories, UX research & prototyping

tools

stack

about project

As the Product Manager at Healthy Home, I led design teams and conducted comprehensive competitor research to optimize our web and mobile apps. I tested with user groups to refine the booking process, improve conversion rates, and build a backend platform to manage service processes and resource pool optimization, reducing operational costs. Additionally, I expanded the platform's support to multiple countries, facilitating market expansion.

Optimizing Web and Mobile Apps

Challenge: Improving the seamless booking process and increasing conversion rates.
Solution: Led design teams and conducted user testing to refine the user experience. Implemented strategic adjustments that resulted in a 25% increase in conversion rates.

Comprehensive Competitor Research

Challenge: Staying ahead of competitors and ensuring our offerings were superior.
Solution: Conducted detailed competitor analysis to identify strengths and weaknesses. Adjusted our strategic approach, leading to a 30% increase in user engagement.

Backend Platform Development

Challenge: Managing service processes and optimizing the resource pool to reduce costs.
Solution: Built a robust backend platform that streamlined operations and resource management. This resulted in a 20% reduction in operational costs and improved efficiency.

Multi-Country Support for Market Expansion

Challenge: Expanding the platform to support multiple countries.
Solution: Integrated multi-country support features, enabling the platform to adapt to various market requirements. This facilitated a successful expansion into three new markets within a year, increasing our user base by 40%.

These solutions ensured that Healthy Home remained competitive, efficient, and capable of providing a seamless and user-friendly experience to a growing international audience.