user personas: fictional characters with real power
in the world of product management, creating user personas can feel a bit like writing a novel. you invent characters, give them names, backgrounds, and quirks, and then send them on a journey through your product. but these aren’t just figments of your imagination—these fictional characters wield real power. let’s […]
TikTok: A Deep Dive into the Viral Sensation
If you’re looking to create a product that resonates with millions, TikTok is a case study you can’t ignore. This platform, which exploded onto the social media scene, offers a masterclass in user engagement, viral content, and innovative monetization strategies. Let’s dive deep into what makes TikTok tick, peppered with […]
Market Research on Rossum: The Document Automation Virtuoso
Overview Rossum, founded in 2016 by three PhD students from Prague, has quickly ascended the ranks in the world of Intelligent Document Processing (IDP). This AI-driven company has redefined the way businesses handle document-based transactions, making the tedious task of data entry almost obsolete. With a headquarters split between London […]
building cosystems: Integrations and Partnerships – The Ultimate Team Sport of Product Strategy
in the world of product management, creating user personas can feel a bit like writing a novel. you invent characters, give them names, backgrounds, and quirks, and then send them on a journey through your product. but these aren’t just figments of your imagination—these fictional characters wield real power. let’s […]
